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SEM, Search Engine Marketing represents an important part of digital marketing.

We have all used Search Engines, such as Google and Bing, to search the internet for information, a product or service. Oftentimes, above the search results, or to the side, we see advertisements related to what we are searching for.

Google Adwords and Bing Ads are examples of SEM. A subscriber can create and publish ads and link these ads to a range of predetermined Keywords. In these cases the subscriber decides on a daily budget and how much they are willing to pay for their ad to appear when a user searches for this Keyword.

There are variations on the type of ads a subscriber can publish and where the ads will appear.

SEM is an important digital marketing tool. Many factors impact the success of campaigns, or at the very least, optimising the return from SEM. For this reason, it is often best to seek expert advice, and if you manage your own campaigns be sure to monitor and refine them regularly.

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