What is a Landing Page? It’s where to make a super first impression

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Landing Pages are the where visitors arrive to your website. Any page can be or may be used as a landing page, and yes, your homepage is commonly an important one.

Make a good first impression and test different options.

When designing your landing page put yourself in the shoes of your customer. Consider the ways they will have arrived here and what will instill confidence and stimulate them to act. Here are some important considerations:

  • A clean, organised design with a clear message is a good place to start.
  • You also want to build confidence. This is done by showing testimonials or reviews, customers that have used your service, and images to show your website is safe and secure.
  • Make Calls to Action simple and obvious. If your Call to Action is subscribing to a newsletter, only collect information that you need; nothing more. If your Call to Action is selling, make the offer

It’s kind of like flying to a new destination. There’s nothing better than arriving at your destination with all of your luggage and someone to welcome you

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