Landing Pages are the where visitors arrive to your website. Any page can be or may be used as a landing page, and yes, your homepage is commonly an important one.
Make a good first impression and test different options.
When designing your landing page put yourself in the shoes of your customer. Consider the ways they will have arrived here and what will instill confidence and stimulate them to act. Here are some important considerations:
It’s kind of like flying to a new destination. There’s nothing better than arriving at your destination with all of your luggage and someone to welcome you